Privacy Policy  
Last updated: March 10, 2026

RUFF (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how information is collected, used, and shared when you visit or make a purchase from RUFF.shop (the “Site”).

### Information We Collect

When you visit the Site, we may automatically collect certain information about your device, including:

- Web browser
- IP address
- Time zone
- Cookies installed on your device
- Pages or products viewed
- Websites or search terms that referred you to the Site
- Information about how you interact with the Site

We refer to this automatically collected information as Device Information.

When you make a purchase or attempt to make a purchase through the Site, we may collect certain information from you, including:

- Name
- Billing address
- Shipping address
- Payment information
- Email address
- Phone number (if provided)

We refer to this information as Order Information.

### How We Use Your Information

We use the information we collect to:

- Process and fulfill orders
- Communicate with you about your order
- Provide customer support
- Screen orders for potential fraud or risk
- Improve and optimize our website
- Send updates, promotions, or marketing communications (only if you opt in)

### Sharing Your Information

We may share your information with third-party services that help us operate our business, such as:

- Payment processors
- Shipping providers
- Website hosting platforms
- Analytics services

These partners only receive the information necessary to perform their services.

We may also share information if required to comply with laws, regulations, or legal requests.

### Cookies and Tracking Technologies

Our Site may use cookies and similar technologies to:

- Improve your browsing experience
- Remember your preferences
- Analyze site traffic and usage

You can control or disable cookies through your browser settings.

### Data Retention

We retain Order Information for our records unless and until you request that we delete this information.

### Your Rights

Depending on where you live, you may have the right to:

- Access personal information we hold about you
- Request corrections to your information
- Request deletion of your personal data

If you would like to exercise these rights, please contact us using the information below.

### Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

### Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. Updates will be posted on this page with a revised “Last updated” date.

### Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us at:

Email: info@ruff.shop  
Website: https://ruff.shop