A Decade of Trying — On pet portraits, creative obsession, and not stopping.
People assume RUFF is a fully running operation — booked out, portraits flying out the door, a brand that arrived fully formed. It looks that way from the outside. The...
From the Studio
A New Way to Celebrate Your Pets
What began as a series of small experiments slowly started to connect. RUFF began as a way to step away from screens and make physical things — prints, stickers, portraits,...
The Messy Middle Between Giving Up and Going All-In
Creating, learning, and redefining success. Over the last couple of years, I pushed hard to turn my brand RUFF into a full-time thing. I wanted it to be my career,...
How I Turned an Idea Into Magic Pet Portraits
At RUFF, I’m always looking for new ways to celebrate the bond people have with their pets. It all started with dogs, but the more I created, the more I...