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Our story

Inspired by our three dachshunds—Hendricks, Winston, and Poppy—we founded RUFF to blend our love for dogs with our passion for creative design. What began as quirky dog sketches has grown into a brand that celebrates the deep bond between pets and their humans. At RUFF, we’re committed to crafting unique, high-quality dog-themed products that bring joy to fellow dog lovers, while also giving back to local shelters and supporting our community.

Why RUFF?

We stand out by offering one-of-a-kind, high-quality products that reflect your dog’s personality and your unique style. From custom pet portraits to embroidered apparel, every item combines creativity, craftsmanship, and thoughtful design. We go beyond cliché dog merch by delivering original, playful products that dog lovers can cherish. At RUFF, it's not just about products; it's about creating personalized, meaningful connections for dog lovers everywhere.

What drives us

We believe in sustainability, community, and creating products that bring joy. We prioritize eco-friendly materials and partner with local shelters to give back to the dog-loving community. Our values are rooted in fostering genuine connections, both with our customers and the broader dog community. Every product we create is designed with care, combining fun, originality, and a commitment to making a positive impact—because for us, it's not just about dogs; it's about supporting the entire community they inspire.

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One-of-a-kind pet portraits

RUFF’s custom pet portraits capture the unique essence of every dog through a blend of advanced technology and traditional craftsmanship. Available in a range of styles—from minimalist designs to floral accents—each portrait can be personalized with a pet's name and offered as wall art, like pennants and framed prints, or wearable on sweatshirts, tees, and hats. Thoughtfully crafted to showcase a pet’s personality, these one-of-a-kind pieces provide stylish, meaningful keepsakes for dog lovers everywhere.

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RUFF Media Kit

Check out our media kit for quick access to RUFF's logos, product photos, and more. Everything you need to share our story and showcase our unique, dog-inspired products!

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